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Three Things Marketers Need To Know About SEO From A Physics Major

Alex Schultz, with a masters in physics at University of Cambridge, tells us why retention in marketing is the most important strategy for growth. Schultz has an interesting take on the topic, especially since he has no formal training in marketing, but a lot of experience with startups. Keyword research, links and technical details are the three most important elements to know when optimizing content and sites. He tells us why and how it's done.

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