• by Richard Whitman , Columnist, February 15, 2015

Last week during a Kanye West concert in front of the Flatiron building in New York City. Kanye got a bit of a slap from New York-based agency PNYC. The agency placed large letters in the windows of their agency which spelled out "Beck!" No, it wasn't quite Beck himself, doling out the tit for tat -- but it was quite nice of PNYC to step up.

Of the stunt, PNYC Matt Dowshen said: "We are an agency actively researching the effects of out of home advertising. We found out Kanye was playing outside of our building and we wanted to make a point about being in the right place at the right time with the right message and how that can be amplified through digital channels. And... don’t f*ck with Beck."

While Kanye might have a point with his incessant outbursts, he might also want to consider employing a few manners and expressing himself in a way that doesn't rudely detract from another's well-deserved moment in the spotlight.