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Apple Launches 'Pay Once And Play' Games

  • The Drum, Monday, February 16, 2015 8:57 AM

Apple has released a shopping category on its App Store devoted entirely to games which feature no in-app purchases or adverts. The Californian giant has enabled users to ‘Pay Once and Play’ some of its games, ironically hinting at a return to the more linear video game transactions of yesteryear where gamers paid for a product and received said product without additional 'freemium features’ or adverts.

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