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Pop-Up Wine Store Opens in Train Station

  • Mumbrella, Tuesday, February 17, 2015 11:20 AM

Cellarmaster Wines has activated its “Making it wonderful” campaign that launched in December last yearin Hong Kong with what it claims to be the world’s first virtual pop-up wine store in a train station. At Hong Kong’s busy Tsim Sha Tsui MTR station, a “storefront” billboard measures 12 meters along a walkway that connects with Tsim Sha Tsui East Station. People who photograph the store and share their images on social media using the hashtag #wonderful can win free wine and other gifts.

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