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Lack of Trust Still Hampers Mobile Commerce

  • eWeekNews, Tuesday, February 17, 2015 11:20 AM
Users’ lack of trust remains the largest single obstacle to growth in the mobile content and commerce industry. Forty percent of mobile users recently surveyed said it prevents them from downloading content more often, according to AVG Technologies and MEF, which conducted the study. Mistrust of apps is especially high (49 percent), according to survey results. More than a third of users (34 percent) said a lack of trust stops them  from  buying any mobile apps and services. The U.S. market experienced the largest increase in a lack of trust of the markets studied. At 35 percent, users’ lack of trust was up 9 percent from the year earlier. - See more at: http://www.eweek.com/small-business/mobile-commerce-industry-hampered-by-security-issues.html#sthash.FVjyJZjz.dpuf

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