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HSBC Brand Slumps In Public Opinion Following Tax Evasion Scandal

HSBC claims it has undergone a "radical transformation" in recent years. It might, however, want to look away from its YouGov BrandIndex rating. After hitting a high of 1.9 on 8 February, it now stands at -7.2 – 27 out of 28 of the UK’s biggest banks and only superior to the Royal Bank of Scotland. Its brand buzz score is now -25.9 after falling a staggering 25.2 percentage points since the media publicised the scandal and comfortably bottom of the UK’s 28 biggest banks, with a score more than four times worse than the Royal Bank of Scotland’s.

Read the whole story at Marketing Week »

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