Around the Net
'If Carlsberg Did' Strapline Resurrected
- Marketing Week, Tuesday, February 17, 2015 8:27 AM
Carlsberg is bringing back its iconic tagline 'If Carlsberg did' after a four-year absence following a realisation that the phrase is still part of everyday lexicon. The brand has launched a TV and online spot created by 72andSunny Amsterdam that brings back the "Probably the best beer in the world" tagline for the first time since 2011 by depicting a Carlsberg supermarket, which is "Probably the best supermarket in the world," in what the brand sees as an "evolution" of the old campaign.
