Cold enough for you? If you’re among the millions of Americans currently cursing the mercury, you might feel better if you check out this short videofrom H&M Sport, starring Swedish surfer (yes! they exist!) Freddie Meadows, who trudges through deep snow to launch his board in the
crazy-cold waves of the Baltic Sea. However frozen you think you are? He wins.
“You can’t conquer the cold,” he says in the interview that accompanies the spot.
“So I try and enjoy it.” Chris McClean is the director.