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Is Twitter A Total Waste Of Time For Publishers?

Is Twitter a complete and utter waste of time and energy for publishers and media professionals? After playing around with Twitter’s new activity measurement tools, The Atlantic’s Derek Thompson seems to suggest as much. After a little digging, Thompson concluded: “My most popular tweets averaged a click-through rate of about 1.7% … quite near the rate of conversions on flash-media East Asian display ads.”

Read the whole story at The Atlantic »

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