• by Amy Corr  @MediaPostOTL, February 17, 2015

What would the Jersey Shore look like without the bros? Organic Fuel, makers of an organic milk protein shake, launched a faux-PSA, "Save the Bros." that's similar to Kim Kardashian's "Save the Data" spot for T-Mobile. The Jersey Shore-living, gym-loving, Axe-wearing guys are in danger of extinction because they need protein.  A 2:10 video illustrates the love bros have for protein shakes, but uncovers the shadier side of many post-workout beverages such as artificial flavorings, GMOs and artificial hormones. The amusing video directs people to SavetheBros.com to learn more about the benefits of Organic Fuel and receive a coupon for a free product to share. "Save the Bros" T-shirts, gym bags and yoga mats are also available to show support publicly. See the video here, created by Humanaut.