Heineken is hoping to build on the success of last year’s Champions League #ShareTheSofa campaign with #ChampionTheMatch, a new campaign which reflects the use of social media not only
during the game but also throughout the entire match day. A 90-second global TV spot titled “The Match” shows how far a fan will go to watch the big match, marking the
brand’s ninth consecutive year as a sponsor of the UEFA Champions League, which is watched by over 4.2 billion people around the world, according to the brand.
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