Around the Net

Video Better For Facebook Organic Reach Than Photos

Socialbakers research shows that for average organic reach on brand pages, photos show the poorest performance after video, status updates and links. While photos are most used as a post type according to Socialbakers data, they show half of the reach of video. Video reach measures at 8.7%, while photos have fallen to the bottom of the list with 3.7%. The same pattern was shown when Socialbakers measured the organic reach for brands’ fans, with video fan reach showing results of 5.7% while photo reach is at 2.3%.

Read the whole story at Marketing Week »

Next story loading loading..