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Lego 'World's Most Powerful Brand' Study Says

  • The Drum, Wednesday, February 18, 2015 6:40 AM

Lego has replaced luxury sports car brand Ferrari as the ‘World’s Most Powerful Brand’, according to research from BrandFinance. The Danish toy brand scored high on a wide variety of measures on Brand Finance’s Brand Strength Index such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. The report read: “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods.

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