This is a sweet little
experiment that took place in Canada recently. Kleenex
created a package of tissues that can be split in half and shared with others. The brand gave a slew away at hockey games and
subway stations and then hired an actress to sneeze and rifle through her purse for a Kleenex. Would passersby share their tissues or let her sniffle in a corner? Of course everyone came through and
shared their tissues, breaking the package in half. I loved watching this woman fake-sneeze, since she barely covered her mouth. The reactions of some passersby was priceless. Watch "Share the Kleenex Care" here
, created by Geometry Global Canada
and Ogilvy & Mather
encourages others to conduct their own social experiments and share them using the hashtag #ShareKleenexCare.