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The Next Phase Of Local Commerce

  • , Wednesday, February 18, 2015 2:18 PM

BIA/Kelsey identifies Local On Demand Economy as a key area to watch in the coming months for anyone working in local media or selling services to SMBs. Like many disruptive areas, LODE presents opportunities and threats -- defined by companies like Uber, which provides local car service on demand. The summary touches on fundamental shifts in local service providers. The paper defines LODE, examines its drivers, spotlights best practices and maps its trajectory. BIA/Kelsey suggests that it characterizes the next phase of local commerce.

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