• by Sarah Mahoney  @mahoney_sarah, February 20, 2015

Ah, the Academy Awards … time for millions of American women to marvel at the red-carpet spectacle of size 2 actresses shoehorned into impossibly complicated dresses. Aware that these live events often unleash a wave of body-bashing tweets, Dove is hooking up with Twitter with a fun #speakbeautiful effort: When a negative tweet is detected, it will have a team of its beauty and self-esteem experts in place to message women with “constructive and accessible advice” to encourage more positive online language. “It only takes one positive tweet to start a trend,” the brand says in its announcement. “Let’s change the way we talk about beauty on social media.”