Expanding its storytelling repertoire, BuzzFeed just scooped up “visual conversation” startup GoPop. Once known to the world as Zeega, GoPop makes an app that turns pictures into simple
animations. “You can probably see some kinship there already, given BuzzFeed’s well-known fondness for GIFs,” TechCrunch reports. Per the deal, GoPop CEO Jesse Shapins will now lead
product for the core app team, while his co-founder and CTO James Burns will lead a new experimental app group.
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