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Shoppers Seek Reviews, Says Study

Customer reviews are now an expectation, not an option, for e-commerce sites. According to a study analyzing the impact of user-generated content on consumer purchase behavior from ratings and reviews provider PowerReviews, consumers will abandon a site if it doesn’t provide the information they need. More than half (57%) of online shoppers reported specifically seeking out websites with product reviews. Seventy percent of mobile shoppers reported being more likely to purchase a product if the mobile site or app they’re purchasing from has reviews.

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