An integrated holiday marketing campaign from British online retailer Very leveraged Shazam television-synced display ads on Twitter and Facebook as well as geo-targeted SMS messages,
helping to drive a 45 percent increase in mobile sales and a return on investment of more than 15 to 1. Very worked with agency Somo to develop the campaign with the goal of reaching the
retailer’s target audience on mobile whether they were out and about shopping or sitting at home in front of the TV. The effort points to how the retail landscape is changing, with shoppers
expecting more contextually relevant communications from retailers.
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