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Retailers See Transparency As Important for Beacons

Executives from Express and RetailMeNot at eTail West 2015 predicted that while beacons are still in the testing phase, retailers can expect to see them take off in the next few years, alongside enhanced in-store WiFi services. During the “In-Store Panel Discussion: The Digitization Of In-Store To Maximize Revenues” session, the executives highlighted challenges their brands have experienced while working toward a cohesive mobile and in-store strategy. They also tapped beacons as the tactic to watch in the next several years, although transparency is paramount for retailers wanting to entice consumers to enable Bluetooth on their mobile devices and opt-in to the tracking technology.

Read the whole story at Mobile Commerce Daily »

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