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Paddy Power's Pistorius Ad Was Most-Complained About Of 2014

  • Campaign, Monday, February 23, 2015 6:24 AM

Paddy Power's Oscar Pistorius ad was the most-complained about ad of 2014 with 5,525 complaints. According to the Advertising Standards Authority, the Paddy Power ad, which promised betters that they would get their money back if Pistorius "walks," was immediately suspended by the watchdog. The ASA upheld the complaints that the ad caused serious offence by trivialising the issues surrounding a murder trial, the death of a woman and disability. It also found that the ad brought advertising into disrepute.

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