It's always “blame the little guy.” Actually, in this case? Yes, blame the little guy. Atlas Oil Co. has launched #respecttherig, a new safety-related social media campaign that brings awareness to safe driving around big trucks. The campaign features short videos of Atlas drivers giving safe driving tips for sharing the road with big rigs. The effort is designed around statistics supporting the assertion that a majority of truck-driving accidents are caused by drivers of passenger vehicles who drive unsafely around 18-wheelers.