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Pizza Chain Mocks Competitors' Mobile Use

Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known. In the commercial, the pizza chain tries to undercut the significance of online and mobile ordering and voice command technologies by reintroducing the idea of walking into a store and picking up a pizza in an ad that uses satire and comedy to make a connection with consumers. 

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