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Prostate Cancer UK Seeking Direct Agency

  • Campaign, Tuesday, February 24, 2015 6:22 AM

The charity, which works to help more men survive prostate cancer and enjoy a better quality of life, wants to engage men through its multi-dimensional campaigns. After the appointment of the digital creative agency Zone last year, the organisation's Men United campaign engaged more than 200,000 people. The concept hinges on the proposition of "keeping friendships alive". It is now seeking an agency with experience across a range of direct marketing and, in particular, direct-response TV, direct mail and online.

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