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Pepsi Max Cherry Campaign Launches

  • The Drum, Tuesday, February 24, 2015 6:19 AM

Pepsi is looking to drive sales at the newest addition to its soft drinks stable with the introduction of marketing campaign to push Pepsi Max Cherry, a fruity twist on its popular cola drink. The drink is being pushed via a through the line marketing campaign including 6-sheets and bus wraps promoting the fizzy drinks ‘Maximum Cherry, No Sugar’ pitch. The new thirst quenching option will also be communicated to consumers via in-store activation and activity on the brand's social media channels.

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