Coca-Cola is to launch a global campaign to mark the 100th anniversary of its Contour bottle this week, activity the soft drink giant says is indicative of the worldwide campaigns it is
set to lean towards as it looks to shave $600m from its marketing outlay.
Advertisements to mark the birthday of the bottle described by Coca-Cola as “timeless” and an
“enduring symbol of refreshment and happiness” were unveiled at an investors’ conference in New York on Friday last week.
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