Facebook has launched its first TV ad campaign in the UK celebrating the ‘friendships’ forged on the platform.
The ad campaign features three TV spots
highlighting different friendship groups. There are “Girl Friends” -- people meeting for the first time on “Friend Requests” and groups having fun on “Our Friends.”
The campaign is coupled with outdoor advertising which shows images of friendship groups with the title “friends” over the emotive pictures. Previously, Facebook had only launched TV ads
in the U.S. in October 2012 and 2014.
Read the whole story at Marketing Week »