Bathing suit season is upon us and sportswear manufacturer Lands’ End is offering consumers a trip to an ultimate swimsuit destination.
As part of The Lands' End Getaway Tour, the company is offering a chance to win the ultimate getaway — a trip for two to the British Virgin Islands. Consumers can enter The Lands' End Getaway Tour Sweepstakes until April 1 at landsend.com/getawaytour.
"With our beautiful swimsuit collections making their debut, it was natural for us to think about vacation getaways," said Steve Rado, senior vice president marketing, Lands' End, in a release.
One winner will be chosen at random to win the Grand Prize, which includes a one week all-inclusive stay for two at the spectacular Bitter End Yacht Club on the island of Virgin Gorda, round-trip airfare, a $500 Lands' End gift card toward a swim wardrobe, and a collection of 12 sizzling hot beach reads from Random House.
The Lands' End GetawayTour, now in its second year, is making stops throughout Florida in Tampa, Juno Beach, Fort Lauderdale and West Palm Beach, offering complimentary professional swimsuit fittings, style tips and a chance to shop for the latest swim looks from Lands' End.
”We received such positive feedback from the 2014 Lands' End Getaway Tour; we decided this year to bring the experience to Florida, where swimsuits are a wardrobe staple for women year-round,” says Michele Donnan-Martin, EVP, merchandising & design, Lands' End.
At each Getaway Tour event, Lands' End Swim Fit Experts will be available for personalized fitting sessions and one-on-one swim silhouette consultations. Based on a series of measurements including bust, hip, waist and torso, attendees will be assisted in finding a perfect swimsuit fit.
Lands' End offers a wide assortment of swimsuit sizes to fit every body from size 2 to 26W, ranging from regular and petite (short torso) to tall (long torso) and plus sizes. Lands' End also offers swimsuits by bra size including D, DD and DDD and mastectomy styles.
In addition to finding their perfect-fitting swimsuit, attendees will also have a chance to get styling tips and learn about the latest swimsuit trends from Florida-based style expert and fashion consultant Melanie Pace. Pace will be on hand to answer swimsuit questions, offer styling tips, and discuss the latest swim trends.
Getaway Tour attendees will have a chance to learn more about Lands' End Swim Tees and take part in the Sun Safety Pledge, a joint effort between Lands' End and The Skin Cancer Foundation to educate consumers on the importance of sun safety as well as how to take sun safety precautions. For every attendee who signs the Sun Safety Pledge, Lands' End will donate $1 to The Skin Cancer Foundation (up to $25,000). Those unable to attend the events can sign the pledge via social media with hashtag #LandsEndSunSavvy.