NEW! Colorado Dept. Of Health Launches First Retail Marijuana Educational Campaign

by Amy Corr @MediaPostOTL, February 24, 2015

The Colorado Department of Public Health and Environment launched its first TV spot educating Colorado residents on the rules of retail marijuana. "Good To Know" is a light-hearted, animated, 60-second ad that focuses on the state's laws as they apply to retail marijuana. Users must be 21 and older, and should not drive or use in public places. Users can walk, skip or hop -- but cannot bring retail marijuana out of state, which turns the ad into a tourism campaign, encouraging folks to stay in-state for a while. The ad drives viewers to a website, GoodToKnowColorado.com, where residents can learn more about retail marijuana laws. See it here, created by Cactus.

ad campaign, creative, tv

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