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Are Health Info Sites Betraying Consumer Trust?

Health information sites are selling consumer search activity to third-party companies. For digital marketers, this should come as no surprise. Motherboard, on the other hand, considers the practice alarming, and reasons that most consumers -- if they knew what sites like WebMD and were up to -- would feel the same way. “If you’re visiting a for-profit health website, you can essentially guarantee you’re being tracked, and that your requests are ending up in the hands of not just firms that earn revenue from advertising … but from selling data explicitly.”

Read the whole story at Motherboard »

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