Around the Net
Only 30% of Email Marketers Do A/B Testing
- Direct Marketing News, Tuesday, February 24, 2015 4:40 PM
Only 30 percent of email marketers are doing A/B testing, according to The Relevancy Group's report "The Relevancy Ring: ESP Buyers Guide 2015." The research also reveals that 32 percent of marketers are currently use dynamic content and only 31 percent send targeted emails based on a consumer's life stage.
