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Ann Summers Reappoints Propaganda

  • The Drum, Wednesday, February 25, 2015 6:52 AM

Lingerie firm Ann Summers has retained brand consultancy Propaganda -- a partnership which has helped the retailer arrest a decline in footfall over the last 18 months. The extended relationship, first established in Autumn 2013, will see Propaganda continue to shape the brand’s positioning as the "go-to pleasure retailer," while widening its target customers. 

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