EE has launched an ad featuring Kevin Bacon and two Gogglebox stars to promote its new TV service. The ad by Saatchi & Saatchi London shows Bacon arriving by helicopter "with a big package" to Christopher Steed and Stephen Webb’s house in Brighton. He tells them about the new EE TV box over a cup of tea. At the end, Bacon requests Steed’s pink shorts as a thank-you for his visit, and he leaves via the helicopter.