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Oscars Advertisers That Got Biggest Brand Lift On Social

  • Adweek, Wednesday, February 25, 2015 10 AM

Data company 4C Insights found that Samsung achieved the highest brand affinity lift on Twitter and Facebook during the Oscars, partly because it got seven minutes of air time, including in-show activations. Dove's #SpeakBeautiful, and Dior's ad with Natalie Portman were next. Lego won even though it didn't advertise. Remember the Lego Oscar for Oprah?

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