hot spot

Asics Goes Grandeur With Real Runners, Hobbit Scenery

To reach runners around the world, Asics’ new ad starts with a lone runner, who sounds a ram’s horn. That summons a herd of his people, who emerge from the landscape, crossing subway stations, chain-link fences, valleys and bridges before cresting a mountaintop. The 90-second spot, shot in New Zealand’s Hobbit-hood using 150 real runners, is from 180 Amsterdam, and tagged “It’s a big world. Go run it.”

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