Monster Brings Job Ads To Twitter

With the economic outlook brightening and competition for skilled workers growing, employers are following the proverbial advice to “fish where the fish are” by incorporating social media into their recruitment strategies. And big recruitment platforms are helping make this easier by building social components into their proprietary services.

This week Monster announced the official launch of Monster Social Ads, a social recruitment advertising service on Twitter, which had its initial beta launch in November 2014 and is now universally available in the U.S. According to the company, Monster Social Job Ads offers automated distribution of selected jobs to targeted candidates among the full Twitter audience, meaning outside of the company’s own followers. 

The service aggregates career-specific data from over 100 different social sources as well as Monster’s own resume database to help employers find suitable candidates across the Twittersphere. These capabilities are based on Monster’s TalentBin, an online platform acquired last year that aggregates professionally relevant information shared by social media users to surface job candidates who might otherwise remain hidden.

The Monster Social Ads service has already been used, during its beta phase, by big companies including Blue Shield of California, Citizens Financial, eBay, Geico, ManpowerGroup and T-Mobile.

Elsewhere in the world of recruiting, TRC Staffing Services announced a partnership with CareerBuilder to create an automated service, called the Talent Network, to alert job seekers when a suitable job opportunity has surfaced. The Talent Network also enables users to share job opportunities with family and friends directly via social media and email.

Meanwhile, iCIMS -- a provider of SAAS for talent acquisition -- has unveiled a new version of its Talent Platform with enhanced social, mobile, and video capabilities, integrated into a single dashboard to enable consistent cross-channel recruitment campaigns and easier review of candidates.

Potential employees expect to be approached via social media, or to be able to use social media to approach potential employers, according to a survey last year by ManpowerGroup Solutions. ManPower polled over 200 jobseekers and found that 30% use social networks to gather information about employers.

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