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Surprise! Didn't Think The Landing Page Rates?
- Merkle RKG, Wednesday, February 25, 2015 1:12 PM
It makes sense that paid-search landing pages should match specific user queries, per Andy Taylor. Users searching for an iPhone should be directed to a page featuring all available iPhone models, and those searching for white iPhone 6 Plus should land on a product page for the white iPhone 6 Plus. While the agency had always used product pages for keywords that indicate a particular brand, RKG and an advertiser wanted to see how users responded to being presented with more options that would still meet their needs. Here's what they found.
