MoffettNathanson Research says this is because pay TV providers didn’t capitalize on the rapid rise of new home formation in the U.S. in the fourth quarter of 2014, which added 1.3 million during the period -- up 1.4% over the fourth-quarter 2013 period, “stronger than any quarter since the Great Recession.”
“Adjusted for these totals, cord-cutting (or perhaps cord-nevering, since they are statistically impossible to disentangle) appears to have markedly increased,” senior analysts Craig Moffett and Michael Nathanson write in a report.
"On a trailing 12-month basis, it appears that 1.4 million homes have cut (or never had) the cord, the highest 12-month total yet."
Now, nearly 4 million pay TV homes have cut or never had a traditional pay TV provider service since 2010, when MoffettNathanson says the first reports of cable TV/pay TV cord cutting appeared.
The good news? Cable companies' video subscriber losses slowed to some of their best results in years -- losing 170,000 subscribers (down 2.2%) in the fourth quarter, versus 469,000 (off 2.4%) in the third quarter of 2014 and 533,000 (losing 2.7%) in the second quarter of 2014.
The third quarter of 2013 witnessed one of cable’s biggest drops — cutting back 3.2%, with 657,000 cable subscribers pulling the plug.
By way of comparison, satellite TV providers DirecTV and Dish Network collectively were up 86,000 subscribers, a scant increase of 0.1% (DirecTV added 149,000, while Dish lost 63,000). Telco TV providers companies added 185,000, 9.9% higher (AT&T up 73,000; Verizon, adding 116,000; and Frontier losing 4,000).