Around the Net
Answerbook Aims to Help Retailers With Personalized Emails
- TechCrunch, Wednesday, February 25, 2015 5:30 PM
Answerbook is a new email marketing tool for retailers. The service, which was founded by e-commerce veterans Chris Nguyen and Lee Liu, helps online retailers send personalized emails based site behavior, purchase history and email responses. The platform is going after the smaller retail market, which do about $.5-1 million in annual sales.
