Have you seen Jordan Zimmerman's biceps? The man is ripped. Ripped, I tell you! And here I struggle to do 5 sets of clean and jerks at 85 pounds in CrossFit class! Now, whether or not Zimmerman's
muscles had anything to do with the fact that he just snagged an interesting assignment -- without a pitch -- from muscle magazine-heavy publisher American Media is unclear. What is clear is that the
win would appear to be a perfect match for the agency.
Zimmerman's agency, Zimmerman Advertising, won't be doing ads for the magazines, though. The agency will work with American Media to
explore partnerships with other entities such as the National Basketball Association All-Star event AMI sponsored with Macy's a couple weeks ago.
The agency will take a close look
at events like this and others to determine appropriate fits that match well with AMI titles which include Men's Fitness, Muscle & Fitness,
as well as National
Of selecting Zimmerman, American Media CEO David Pecker said he sought and agency that "reflects the aggressive growth strategy of AMI and has a
proven track record of driving growth in multiple sectors and is a true strategic partner."