Social Analytics Agency Talkwalker Opens First U.S. Office

Luxembourg-based social agency Talkwalker has entered the U.S. market with the opening of offices in New York City. The shop has hired Todd Grossman as the CEO Americas. Grossman, who has an extensive background in multimedia analytics and PR, will oversee all activities in the region. 

The Talkwalker platform analyzes social media data on roughly a dozen social networks in 187 languages across 150 million Web sites, per the company. Its 1,500 servers process 500 million posts daily. In addition to social networks, Talkwalker’s analytics platform also monitors and analyzes online conversations on news Web sites, blogs, and forums.

Previously, Grossman served in roles at Precise, a unit of WPP’s Kantar Media, and PR Newswire's broadcast and multimedia division, Multivu.

“In a world of clutter and noise, corporate decision makers and brand managers now have real-time access and insight to data --  the critical data -- required to properly build companies and engage audiences,” said Grossman.



The Talkwalker social data intelligence platform is used by over 500 clients around the world, including marketers and agencies such as Volkswagen, Benetton, KPMG, Publicis, Ogilvy and Weber Shandwick. The firm is a unit of Trendiction, also based in Luxembourg, which is headed by CEO Robert Glaesener.

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