hot spot

Caterpillar Lights Chinese Sky With A Single Generator

What happens when Caterpillar trucks in a single generator to Yuhu Village, a remote town in China? It cranks out 252,000 watts and fires up 8,840 lanterns in one of the prettiest small-town festivals this side of Beijing, that’s what. (The drums, dancers and fireworks don’t hurt the atmosphere, either.) Ogilvy & Mather in New York created the two-minute spot, which is part of the heavy-equipment company’s #BuiltForIt campaign; see it here.

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