NEW! Truth's Latest Anti-Smoking Campaign Is A Catchy Music Video Called 'Left Swipe Dat'

leftswipethatThe latest anti-smoking campaign from the truth is a long-form music video and 60-second TV spot educating young people on one disadvantage to smoking: less dates. The video capitalizes on the rise of social media and dating apps that use the "left swipe" motion as a way to deem someone uninteresting or not your type. The video discusses research showing that dating-profile pics with cigarettes are twice as likely to get left-swiped than non-smoking ones. The video stars Becky G & Fifth Harmony singing catchy and hysterical lyrics of potential scenarios of men and women being left-swiped. There's a man smoking while hang-gliding and another smoking atop a mountain. A bevy of attractive women are promptly given the left swipe because smoking is a deal-breaker. Watch the video here, created by 72andSunny.

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