A phraseological construction that suggests something is other than itself but coupled with the latter, provides clarity and credence, and ultimately, pervasiveacceptability.
Quiet is the New Loud.
Colors are the New Neutrals.
Different is the New Normal.
Night is the New Day.
Awake is the New Sleep.
Together is the New Alone.
Orange is the New Black -- a recent Netflixian contribution.
Concern: Programmatic TV -- an automated, datafied, burgeoning TV commercial inventory acquisition, planning, sell-side, buy-side phantasmagoric platform -- continues to be promulgated as:
Opaque is the New Transparency.