• TechRadar, Friday, February 27, 2015 10:18 AM

An ever increasing number of consumers in the United Kingdom are choosing to do their shopping via a mobile device. In 2013 sales via smartphones and tablets grew by 138% according to IMRG & Capgemini and in fact, 27% of all online sales, worth £3 billion, were placed on a mobile device. Mobile commerce has huge potential so no wonder it's changing the face of the retail industry. Traditional bricks and mortar retailers have begun embracing mobile and are developing integrated business strategies to draw on the benefits of the mobiles in our pockets. However, a whole new breed of retailers have developed who exist purely online. They have no physical shops and sell their products to customers only on the web. Retailers such as Asos are household names and have an enormous customer base, with 7.9 million active customers in the case of Asos.

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