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Google Bakes "Mobile-Friendliness" Into Search Rankings

Further refining search results for users accessing Google search on mobile devices, the search giant will now user a site’s “mobile-friendliness” as a ranking signal. What’s more, “information from indexed mobile applications will also begin to influence ranking for signed-in users who have the app installed on their smartphone,” TechCrunch notes. Google is pointing publishers to a number of resources to prepare for the changes, including its guide to mobile-friendly sites, its Mobile-Friendly Testing tool, and its Mobile Usability Report.

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