Among other suitors, Microsoft is reportedly taking a close look at Prismatic -- an app that suggests news articles to users based on the behavior of people in their social networks. “Microsoft
has been busy snatching up startups to fill out its mobile apps portfolio, and it looks like it could be buying one more,” TechCrunch reports. “Microsoft is one among several large
companies that are talking to the startup, with the ‘most serious interest’ otherwise coming from Apple and Yahoo.” Google and Facebook are also rumored to have kicked
Prismatic’s tires.
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