AIM Names Clurman CEO, Manoni Becomes Chairman, ABM

Several magazine publishers announced high-ranking executive appointments this week, with Active Interest Media promoting Andrew Clurman as CEO and Hearst naming Nick Brien president of Hearst Magazines Marketing Services and CEO of iCrossing.

In the business-to-business arena, SourceMedia CEO Doug Manoni was named chairman of B2B publishing trade organization ABM.

Separately, Time Inc. reported record-setting audiences across its print and digital properties.

Clurman was promoted from COO to CEO of AIM, replacing the former CEO Efrem “Skip” Zimbalist III. Clurman retains his previous position as president, while Zimbalist has been named executive chairman and continues in his previous position as president of show management for AIM.

Since 2003, Clurman has played a key role in building AIM to its current size, with five groups containing over 50 print and digital brands, including Yoga Journal, Backpacker and Vegetarian Times.



Also this week, Hearst Corporation named Nick Brien president of Hearst Magazines Marketing Services and CEO of iCrossing, Hearst’s in-house digital marketing agency. Brien previously served as an independent strategic consultant, board advisor and investor in digital media, advertising and tech start-ups. Before that, from 2010-2012 he was CEO of McCann Worldgroup, which includes McCann Erickson, MRM Worldwide, Momentum, McCann Healthcare, and Craft, a content production studio. From 2008-2010 he was CEO of Interpublic Group’s Mediabrands.

Turning to B2B media, SourceMedia CEO Doug Manoni is taking the helm at industry org ABM as chairman, succeeding Neal Vitale, who served for the last two years and oversaw the merger between ABM and the Software & Information Industry Association.

Taking up his new leadership role, Manoni outlined “an aggressive agenda to broaden our perspective on member business models and enhance member company intelligence and performance through expanded member services.”

Finally, Time Inc. announced that it reached a gross audience of 392 million people across its print, digital and social media channels in February, according to the latest Association of Magazine Media (MPA) Brand Audience Report. Time Inc.’s celebrity title People boasted the largest gross audience of any magazine brand with 81 million, while Time had a total gross audience of 42 million and Sports Illustrated 38 million. People also led in mobile traffic with 25 million unique visitors.

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