• by Amy Corr  @MediaPostOTL, March 3, 2015

Dallas-based agency, Firehouse, was named agency of record for La Madeleine Country French Cafe. The agency will handle strategic planning, creative development and media planning. New work will launch this spring. Founded in 1983 in Dallas, La Madeleine serves its authentic country French food for breakfast, lunch and dinner at more than 70 cafes across Texas, Oklahoma, Louisiana, Georgia, Virginia and Maryland. In the near future, locations will open across Colorado, Florida and Arkansas. "La Madeleine is well positioned in its category and has a new commitment to expansion - it's an ideal fit for what we do best," said Mark Hall, founder and president of Firehouse. "We are eager to tell the la Madeleine story and help drive the kind of growth the brand is seeking." The partnership with La Madeleine comes on the heels of Firehouse being named agency of record for VertsKebap, a fast-casual chain in Austin.