Procter & Gamble’s update of its Oral-B toothbrushing mobile application allows users to receive direct feedback and recommendations from dentists and hygienists, pointing to mobile’s value in fostering healthy habits. The update, unveiled at the 2015 annual GSMA Mobile World Congress meeting in Barcelona, Spain, continues the personalizing of the Oral-B App which is paired with a Bluetooth-connected toothbrush and has been downloaded nearly 300,000 times since its launch last year. With the possibility of rewards programs coming to the app, the new features point to how mobile can be leveraged to extend quality dental care beyond the dentist’s chair and into the patient’s home.